creative marketing, advertising, & event planning
North Carolina State University
M.S. - International Communication & Business Organization     December 2006                           
B.A.  - Communications                                                                December 2004
Mass Media Concentration – Minor: Journalism

Professional Profile

  • Efficiently designs, develops and implements communication and marketing    strategies from start to finish
  • Skilled in use of written, visual, and oral communication to translate marketing strategy into actionable plans
  • Detail-oriented with ability to handle multiple tasks and prioritize resources  effectively
  • Exceptional interpersonal skills and enjoys working with a variety of people
  • Motivated team member with ability to think on my feet
  • Experienced with: MacIntosh OSX,  PC, Microsoft Office Suite, Adobe InDesign, Dreamweaver, Photoshop, Illustrator, CMS Systems (Joomla and our in house program), Quicktime, Final Cut Pro, Toast and more.
  • Volunteer Work: Marketing Committee Member for Atlanta Children’s Brain    Tumor Foundation, Youth 4H group leader and competition judge, Participant in Jimmy V. Celebrity Golf Classic

Tarkenton Companies
Brand Manager & Web Producer
April 2009 - Present

Marketing and Brand Manager for 5 companies; responsible for:
  • Develop marketing strategy and execution of plans for existing products
  • Copy write video scripts, radio spots, television appearances and speeches
  • Project manager for all upcoming and ongoing campaigns and product launches
  • Manage all agent and in house direct mail campaigns
  • Liaise with design and product development teams to manage new products and launches
  • Co-developer of marketing campaigns for recruiting, internal promotions and third party promotions
  • Manage launch of campaigns for new products

Web Producer for 5 sites; responsible for:  
  • Manage the redevelopment and rebranding of all corporate websites
  • Manage programming and design staff on a project by project basis
  • Responsible for creating, formatting and managing all digital content
  • Develop HTML and CSS coding, programming and graphic design for all sites on a daily basis
  • Analyze website analytics and perform website usability analysis and testing
  • Develop video content including scripting, directing and oversee of final editing and production

Affiliate and Reseller initiatives manager; responsible for:
  • Develop marketing collateral and reseller websites on a per client basis
  • Monitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to improve
  • Increase affiliate-generated revenues
  • Oversee the development and distribution of marketing tools and sales creative to affiliates
  • Establish channels of communication to ensure all affiliates and joint venture partners have access to
  • marketing tools, and to develop custom marketing material as required

Tarkenton Financial, LLC
Marketing Specialist
June 2007 - April 2009

  • Manager of all agent and in house direct mail campaigns
  • Manager in charge of developing, updating and maintaining websites affiliated with Tarkenton Financial
  • Co-developer of marketing campaigns for recruiting, internal promotions and third party promotions
  • Invoice monthly seminar billings for 40 plus clients and reconcile all monthly in house billing
  • Event manager for Tarkenton Financial’s Top 50 Producers National Convention of January 2008
  • Manager in charge of monthly recruiting events for 50 plus attendees including: compiling of all marketing collateral, coordination and development of presentations and coordinating/hosting of recruiting dinners

Sinclair & Co. Advertising and Marketing
Account Coordinator / Office Manager
Dec 2004 – June 2007
  • Managed and built client and vendor relations including invoice processing Researched and compiled competitive client data in medical, technical and pharmaceutical industries
  • Managed and implemented strategic marketing plans for client special promotions involving project coordination, copy writing and proofreading of marketing collateral and production of direct mail pieces
  • Account Coordinator in charge of daily operations including scheduling of meetings/travel management, marketing inventory management, customer service and production of marketing collateral
  • Reconciled monthly media billings for seven clients in 20 plus publications