Education
North Carolina State University
North Carolina State University
M.S. - International Communication & Business Organization December 2006
B.A. - Communications December 2004
Mass Media Concentration – Minor: Journalism
B.A. - Communications December 2004
Mass Media Concentration – Minor: Journalism
Professional Profile
- Efficiently designs, develops and implements communication and marketing strategies from start to finish
- Skilled in use of written, visual, and oral communication to translate marketing strategy into actionable plans
- Detail-oriented with ability to handle multiple tasks and prioritize resources effectively
- Exceptional interpersonal skills and enjoys working with a variety of people
- Motivated team member with ability to think on my feet
- Experienced with: MacIntosh OSX, PC, Microsoft Office Suite, Adobe InDesign, Dreamweaver, Photoshop, Illustrator, CMS Systems (Joomla and our in house program), Quicktime, Final Cut Pro, Toast and more.
- Volunteer Work: Marketing Committee Member for Atlanta Children’s Brain Tumor Foundation, Youth 4H group leader and competition judge, Participant in Jimmy V. Celebrity Golf Classic
Tarkenton Companies
Brand Manager & Web Producer
April 2009 - Present
Marketing and Brand Manager for 5 companies; responsible for:
Web Producer for 5 sites; responsible for:
Affiliate and Reseller initiatives manager; responsible for:
- Develop marketing strategy and execution of plans for existing products
- Copy write video scripts, radio spots, television appearances and speeches
- Project manager for all upcoming and ongoing campaigns and product launches
- Manage all agent and in house direct mail campaigns
- Liaise with design and product development teams to manage new products and launches
- Co-developer of marketing campaigns for recruiting, internal promotions and third party promotions
- Manage launch of campaigns for new products
Web Producer for 5 sites; responsible for:
- Manage the redevelopment and rebranding of all corporate websites
- Manage programming and design staff on a project by project basis
- Responsible for creating, formatting and managing all digital content
- Develop HTML and CSS coding, programming and graphic design for all sites on a daily basis
- Analyze website analytics and perform website usability analysis and testing
- Develop video content including scripting, directing and oversee of final editing and production
Affiliate and Reseller initiatives manager; responsible for:
- Develop marketing collateral and reseller websites on a per client basis
- Monitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to improve
- Increase affiliate-generated revenues
- Oversee the development and distribution of marketing tools and sales creative to affiliates
- Establish channels of communication to ensure all affiliates and joint venture partners have access to
- marketing tools, and to develop custom marketing material as required
Tarkenton Financial, LLC
Marketing Specialist
June 2007 - April 2009
- Manager of all agent and in house direct mail campaigns
- Manager in charge of developing, updating and maintaining websites affiliated with Tarkenton Financial
- Co-developer of marketing campaigns for recruiting, internal promotions and third party promotions
- Invoice monthly seminar billings for 40 plus clients and reconcile all monthly in house billing
- Event manager for Tarkenton Financial’s Top 50 Producers National Convention of January 2008
- Manager in charge of monthly recruiting events for 50 plus attendees including: compiling of all marketing collateral, coordination and development of presentations and coordinating/hosting of recruiting dinners
Sinclair & Co. Advertising and Marketing
Account Coordinator / Office Manager
Dec 2004 – June 2007
Account Coordinator / Office Manager
Dec 2004 – June 2007
- Managed and built client and vendor relations including invoice processing Researched and compiled competitive client data in medical, technical and pharmaceutical industries
- Managed and implemented strategic marketing plans for client special promotions involving project coordination, copy writing and proofreading of marketing collateral and production of direct mail pieces
- Account Coordinator in charge of daily operations including scheduling of meetings/travel management, marketing inventory management, customer service and production of marketing collateral
- Reconciled monthly media billings for seven clients in 20 plus publications